Selling on Amazon can be a challenge that brands needs to adapt to in the e-commerce world. The one thing every Amazon seller can be sure of is that Amazon's seller enviornment and policies are constantly changing. For many businesses and manufactures, this means having to adapt to the way Amazon does business.

Correct management of a brand and its products on Amazon's selling platform is crucial to become a successful seller. From inventory and product reviews to pay-per-click advertising campaigns and seller feedback, every seller needs to be vigilant in monitoring, protecting and growing their brands on Amazon.

Amazon does not share the secrets of their algorithm for how their system ranks a seller and products. However there are guidelines and selling strategies that every seller can implement to boost their products to the top pages of a search result. Managing a seller's customer feedback, product reviews, and pay-per-click campaign are some of the key ways to do this. Although Amazon constantly updates their platform, the strategies we employ have been tried and tested to drive traffic to product listings and boost sales.