Marketing efforts often vary depending on the targeted audience and how you wish to reach them. Implementing online and tradidtional marketing strategies to cater to your target is a fundamental step in the process. Business-to-Business organizations frequently market to their audience in a more professional manner, focusing on benefits of implementing a particular solution, cost effectiveness, efficiency, and increase in productivity. If you are a B2B organization, you want to let potential clients know how your solution works, and more importantly, how your products or services can generate ROI and increase revenue for them.

On the other hand, B2C strategies focus more directly on the effectiveness of the product or service, and how it directly effects the customer in a practical way that the customer can understand. B2C organizations typically want to focus on customer service, creating a need or a problem, and then offering a solution for it. Marketing in a B2C environment can often require a different approach to emails, special offers, advertising, and social media, because the audience is different. The key is to understand your audience and understand their buying process.